Monday, 25 April 2016

Two food and drink companies inspired by James Bond

I recently came across two examples of eating and drinking companies where James Bond had inspired aspects of their marketing. One is a cocktail bar in Bristol with the name of Her Majesty's Secret Service, which obviously derives from the title of the film (or book), On Her Majesty's Secret Service.

In addition, the bar's logo has a hint of the heraldic-like artwork used for the marketing of the film, comprising as it does a coat-of-arms-style device of a crowned medallion containing the name of the bar, and flanked by two birds.

The drinks offered on the menu (nicely designed to resemble a passport and available online) are a little unusual – there is no vodka martini in sight – but patrons looking for a Bondian drink could choose a Mojito (which Bond drinks in Die Another Day), an Old Fashioned (ordered by Bond in the book of Live and Let Die), or a Mint Julip (a cocktail which Bond accepts from Goldfinger). , 

If those don't appeal to you, then how about a boiler maker – a shot of spirits followed by a beer
which is also on the menu? Bond goes for a boiler maker (in his case a schnapps washed down with a Löwenbräu) in the short story, 'The Living Daylights'.

The second company is the UK pie-sellers, Pieminister, whose tasty pies are available in pubs, restaurants and by mail-order. At one pub, the words 'Live and Eat Pie!' were spotted on a Pieminister menu. This exhortation is clearly a play on Live and Let Die, and provides further evidence that the title of Live and Let Die is a hugely successful meme, being memorable and adaptable and deeply embedded in popular culture.


Leigh, D, 2012 James Bond drinks: The complete guide to the drinks of James Bond, 2 edn


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