The Christmas TV campaign for the supermarket Aldi is likely to be of interest to Bond fans. Featuring a talking carrot called Kevin, the campaign draws inspiration from well-known films or film genres as it showcases the supermarket’s Christmas range of food and drink. Naturally, James Bond is one of the genres given the spoof treatment.
Aspects of the Bond films are referenced in one of the special adverts that focuses on wine and champagne. It begins as (most) Bond films do with a gun barrel sequence. As Kevin the carrot tries out his new water pistol retreived from his Christmas cracker, he passes the cardboard tube of the cracker, which from our perspective resembles the gun barrel of the Bond films. (Kevin, incidentally, wears a bow tie.)
The sequence then passes seductively over some of the supermarket's festive products – the wine from Bordeaux ‘had a licence to chill' – before we see Kevin again with his Bond girl (or, rather, carrot), Katie. A party popper, serving as a Thunderball-style jetpack, is attached to his back. 'You only live twice,' he says before shooting into the air and dropping into the wine cooler.
The advert is short and sweet, but long enough to express a few of the essential Bond memes in a mini film adventure. The advert is interesting, not just because it features a carrot as Bond, but because, in a way, the subject is highly appropriate for the season. After all, no Christmas is complete without a Bond film. Judging by the TV listings in the festive edition of the Radio Times, this Christmas will be no different, with several Bond films, including Spectre, on offer.