Viewers are treated to a pantheon of villains. There’s sci-fi supervillain on a spaceship who presses the button to fire a laser that blows up a planet, which is an obvious nod to Star Wars. We also see a mad professor straight out of a 1930/40s’ black-and-white horror film, who presses the button to animate his own Frankenstein’s monster. Then there are villains from a 1970s’ blaxploitation-type film, a Lethal Weapon-style buddy cop film, and a Indiana Jones-like adventure.
Naturally, the film series that defined many of the standard tropes or memes of the movie villain is not forgotten. A man strapped to a near-vertical table is looking at the wrong end of a large laser weapon. A woman in a military uniform is at the control panel and laughs maniacally as she presses the button to fire the laser.
What’s interesting is that the scene draws on two Bond films. The laser and the set clearly derives from Goldfinger (1964). There are shades of Ken Adam’s designs, as the set in the advert replicates the little office, complete with employees and a small set of steps, at the back of the laser room in Goldfinger, the golden-brown colour scheme, and the angular walls and metal supports. The laser weapons are also similar in design, albeit that one has green elements, the other blue.
|The laser rooms in the VW ad (top) and Goldfinger|
|A Rosa Klebb-style villain in the VW ad (top) and Lotte Lenya as Rosa Klebb|