Bond, James Bond. Three words that together constitute a phrase famous the world over. As essential a line in the Bond films as 'shaken, not stirred', another three-word phrase with a near-identical structure, the phrase routinely makes lists of top movie quotes, and is much imitated and parodied in films and beyond.
'Bond, James Bond' was first heard in Dr No (1962), being, appropriately, the first words Bond utters on the big screen. The extent to which its structure and function makes the phrase particularly memorable and adaptable is arguable, but its success was almost guaranteed as soon as it was delivered by an impossibly cool Sean Connery, with a little help from the James Bond theme triggered by the phrase. The effect was more or less replicated at the end of Casino Royale (2006) – there were reports of cinema-goers cheering when the much-anticipated phrase was delivered by Daniel Craig's Bond – bringing the 'Bond, James Bond' meme to new audiences and giving it fresh impetus for its imitation in popular culture.
Who created the phrase? Well, Ian Fleming, naturally. In the novel of Casino Royale (1953), Bond replies to Felix Leiter, who's just introduced himself, with the words, “Mine's Bond – James Bond.” In Goldfinger (1959), Mr Du Pont says to Goldfinger: “Like you to meet Bond, James Bond.” There's a “Bond, James Bond” in Dr No (1957) and The Spy Who Loved Me (1962), and a “My name's Bond, James Bond” in Thunderball (1961) and 'Octopussy' (1966, but written early 1962). There may be others, but just these examples demonstrate that the phrase was a standard one for Ian Fleming, that it appeared throughout the sequence of novels, and crucially that it pre-dated the film series.
Such facts were brought to mind as I read the description for lot 261 in a catalogue for Christie's auction of James Bond memorabilia, toys and games, film props and other items held on 17th September 1998 (I'll write more about this catalogue in a forthcoming post). Lot 261 comprised a collection of film scripts – those of the first three Bond films – owned by British novelist and scriptwriter Berkely Mather, who co-wrote Dr No, and made smaller contributions to From Russia With Love (1963) and Goldfinger (1964).
Looking through the catalogue entry, I was a little surprised to read that “famous one-liners, often attributed to Fleming, were apparently Mather's inspiration. These are said to include '[The name is] Bond – James Bond'; and Bond's celebrated preference for vodka Martini '...shaken, not stirred.'” While there may be a case for Mather's claim to the latter, at least in that more concise form, his claim for the former seems unfounded.
That said, the catalogue entry also states, rather interestingly, that when he was given the task of working on the Dr No script, Berkely Mather had never read a Bond novel, and had to borrow his son's paperback copy of Dr No (which is included in the lot). With this in mind, it is perhaps remarkable nonetheless that while reading the book, Mather alighted on 'Bond, James Bond', which in isolation in 1961/2 must have seemed a fairly innocuous line. Much of the novel's dialogue provided the basis for the dialogue in the film, but it was heavily modified and rarely survived intact. 'Bond, James Bond' did survive, however, possibly because it is brief and has a pleasing structure that catches the ear when delivered. It is, in short, cinematic.
While 'Bond, James Bond' is certainly Fleming's invention (it cannot join, say, 'Elementary, my dear Watson' in any list of phrases which are popularly attributed to a character but never originated with their authors), we may have Berkely Mather to thank for spotting its potential as a memorable one-liner and including it in his script.
Sunday 29 March 2015
Friday 20 March 2015
The Day of the Dead and other festivals in the Bond films
This week the Spectre production crew moved to Mexico to start filming more key scenes, including part of the film's opening sequence, which, as revealed by an official tweet, will recreate Mexico's famous Day of the Dead festival.
Junkanoo (Thunderball)
The Junkanoo is a street parade of highly decorated floats, percussion-based music and exuberant dancing seen in the Bahamas each year on Boxing Day. James Bond gatecrashes the celebrations in Thunderball when he attempts to lose Fiona and Largo's henchmen, who are in pursuit, in the crowds. Bond is shot in the leg and trails blood, which leads Fiona to the Kiss Kiss Club where Bond is hiding. The tense sequence terminates with one of Bond's best lines in the film series: “Do you mind if my friend sits this one out? She's just dead.” It is said that some of the participants in the Junkanoo decorated their floats with Bond-inspired designs, and Bond's code, 007, can apparently been seen. If so, I have not spotted it yet.
The origins of the festival lies in the late 16th and early 17th century, when plantation owners in Jamaica and the Bahamas gave their slave-workers three days off at Christmas. Festivities developed, and may have included the wearing of costumes and masks and stilt-walking. The Junkanoo eventually died out in Jamaica after the abolition of slavery, but continued in the Bahamas.
The modern festival is celebrated throughout the island, but the biggest celebrations are conducted through the streets of Nassau. The main element of the Junkanoo is a parade, which is populated by thousands of participants organised into 'crews', who compete for cash prizes for best float, costume and mask. The parade, dancing and (goombay) music continue through the night and ends at dawn.
Rio Carnival (Moonraker)The carnival backdrop and its samba soundtrack helps raise the suspense in the scene in Rio de Janeiro where Jaws, clad in an outlandish carnival costume, makes his way down a narrow street towards Manuela, who is transfixed by fear at the approaching threat. As Jaws reaches her and is about to give her the 'kiss of death', revellers tumble out of a bar and sweep Jaws up in their dancing, thus rescuing Manuela.
The Rio Carnival takes place over the five days in February or March before Shrove Tuesday. It has its origins in the 17th century-tradition of estrudos, when the inhabitants of the city would run riot through the streets pelting passers-by with foul substances. These festivities were eventually banned, but not before the wealthier inhabitants had begun to organise masked balls and float parades. Meanwhile, samba schools emerged in the working-class areas of the city and these played an increasingly significant role in the evolution of the pre-Lent festivities.
The modern carnival parade, characterised by extravagant costumes, thousands of dancers, and pulsating rhythms, developed as a competition between the Grupo Especial, or elite samba schools, but carnival-goers can also enjoy street music provided by blocos and bandas, and balls held in hotels and other indoor venues.
Palio di Siena (Quantum of Solace)
James Bond finds himself among the crowds enjoying the horse racing of the palio di Siena as he pursues Mitchell, M's bodyguard who is revealed as working for Quantum. A shot is fired and someone in the crowd is hit, but Bond does not hang around as he continues to give chase with chaos developing around him.
The palio di Siena is held twice a year in July (Palio di Provensano) and August (Palio dell'Assunta), and combines white-knuckle horse racing with religious observation and festivities. It began in the 14th century with horse races around Siena's squares organised by the city's wards or contrade. In the 18th century, the numerous contrade were reduced to seventeen, and it was also decreed that no more than ten contrade could participate in palio. Today, the races are still restricted to ten contrade, whose colours are worn by the bareback riders.
The Day of the Dead (Spectre)
Mexico's Day of the Dead is a two-day festival held on 1st and 2nd November. It is said to combine Aztec beliefs that the dead returned to visit their loved ones at the end of the harvest season with the Christian (and ultimately pagan) traditions of Halloween and All Souls' Day on 31st October and 1st November, which reached Mexico with the Spanish Conquistadors.
Today's festival is celebrated both in the home as food and drink and prayers are offered to deceased family members and ancestors on make-shift altars, and outside. People's front doors and paths around homes are painted and heavily laden with flowers and food, including Pan de Muerto, the bread of the dead; markets stalls sell edible skulls and ghoulish decorations, and streets are lined with marigold petals, which lead inhabitants to cemeteries, where families hold all-night vigils – and, effectively, picnics of tortillas and other treats – at the graveside. Throughout, there is a street-party atmosphere, characterised by music and much tequila-drinking.
How might the Day of the Dead be seen in Spectre? We will certainly see lots of papier-mâché skeletons (do these inspire the name of the organisation which gives the film its title?), which have become a symbol of the festival. The action may take us to a cemetery, or through bedecked streets and markets. In any case, the Day of the Dead will give the film a macabre backdrop that will be highly redolent of the Voodoo aspects of Live and Let Die, a film which director Sam Mendes has repeatedly referenced.
The use of traditional celebrations and festivals in the Bond films (we could also include, among others, the jazz funerals of New Orleans seen in Live and Let Die, or the bull-fighting shown in On Her Majesty's Secret Service) serve to enhance the spectacle and exoticism of the films, increase the tension and suspense of the scene with the juxtaposition of the celebration and the threat, and at the same time help ground the films in a degree of reality. While EON's tweet revealed something of a spoiler, I cannot wait to see how the events of the opening sequence will show the Day of the Dead.
Reference
World Party: The Rough Guide to the World's Best Festivals, London (2007)
Filming on #SPECTRE has moved to Mexico City to shoot the opening sequence which will feature the Day of the Dead festival
— James Bond (@007) March 18, 2015
The Bond films have developed something of a tradition of incorporating celebrations and festivals from around the world. Let's look at some examples.Junkanoo (Thunderball)
The Junkanoo is a street parade of highly decorated floats, percussion-based music and exuberant dancing seen in the Bahamas each year on Boxing Day. James Bond gatecrashes the celebrations in Thunderball when he attempts to lose Fiona and Largo's henchmen, who are in pursuit, in the crowds. Bond is shot in the leg and trails blood, which leads Fiona to the Kiss Kiss Club where Bond is hiding. The tense sequence terminates with one of Bond's best lines in the film series: “Do you mind if my friend sits this one out? She's just dead.” It is said that some of the participants in the Junkanoo decorated their floats with Bond-inspired designs, and Bond's code, 007, can apparently been seen. If so, I have not spotted it yet.
The origins of the festival lies in the late 16th and early 17th century, when plantation owners in Jamaica and the Bahamas gave their slave-workers three days off at Christmas. Festivities developed, and may have included the wearing of costumes and masks and stilt-walking. The Junkanoo eventually died out in Jamaica after the abolition of slavery, but continued in the Bahamas.
The modern festival is celebrated throughout the island, but the biggest celebrations are conducted through the streets of Nassau. The main element of the Junkanoo is a parade, which is populated by thousands of participants organised into 'crews', who compete for cash prizes for best float, costume and mask. The parade, dancing and (goombay) music continue through the night and ends at dawn.
Rio Carnival (Moonraker)The carnival backdrop and its samba soundtrack helps raise the suspense in the scene in Rio de Janeiro where Jaws, clad in an outlandish carnival costume, makes his way down a narrow street towards Manuela, who is transfixed by fear at the approaching threat. As Jaws reaches her and is about to give her the 'kiss of death', revellers tumble out of a bar and sweep Jaws up in their dancing, thus rescuing Manuela.
The Rio Carnival takes place over the five days in February or March before Shrove Tuesday. It has its origins in the 17th century-tradition of estrudos, when the inhabitants of the city would run riot through the streets pelting passers-by with foul substances. These festivities were eventually banned, but not before the wealthier inhabitants had begun to organise masked balls and float parades. Meanwhile, samba schools emerged in the working-class areas of the city and these played an increasingly significant role in the evolution of the pre-Lent festivities.
The modern carnival parade, characterised by extravagant costumes, thousands of dancers, and pulsating rhythms, developed as a competition between the Grupo Especial, or elite samba schools, but carnival-goers can also enjoy street music provided by blocos and bandas, and balls held in hotels and other indoor venues.
Palio di Siena (Quantum of Solace)
James Bond finds himself among the crowds enjoying the horse racing of the palio di Siena as he pursues Mitchell, M's bodyguard who is revealed as working for Quantum. A shot is fired and someone in the crowd is hit, but Bond does not hang around as he continues to give chase with chaos developing around him.
The palio di Siena is held twice a year in July (Palio di Provensano) and August (Palio dell'Assunta), and combines white-knuckle horse racing with religious observation and festivities. It began in the 14th century with horse races around Siena's squares organised by the city's wards or contrade. In the 18th century, the numerous contrade were reduced to seventeen, and it was also decreed that no more than ten contrade could participate in palio. Today, the races are still restricted to ten contrade, whose colours are worn by the bareback riders.
The Day of the Dead (Spectre)
Day of the Dead, Coyoacan (Photo: Christine Zapata Perez) |
Today's festival is celebrated both in the home as food and drink and prayers are offered to deceased family members and ancestors on make-shift altars, and outside. People's front doors and paths around homes are painted and heavily laden with flowers and food, including Pan de Muerto, the bread of the dead; markets stalls sell edible skulls and ghoulish decorations, and streets are lined with marigold petals, which lead inhabitants to cemeteries, where families hold all-night vigils – and, effectively, picnics of tortillas and other treats – at the graveside. Throughout, there is a street-party atmosphere, characterised by music and much tequila-drinking.
How might the Day of the Dead be seen in Spectre? We will certainly see lots of papier-mâché skeletons (do these inspire the name of the organisation which gives the film its title?), which have become a symbol of the festival. The action may take us to a cemetery, or through bedecked streets and markets. In any case, the Day of the Dead will give the film a macabre backdrop that will be highly redolent of the Voodoo aspects of Live and Let Die, a film which director Sam Mendes has repeatedly referenced.
The use of traditional celebrations and festivals in the Bond films (we could also include, among others, the jazz funerals of New Orleans seen in Live and Let Die, or the bull-fighting shown in On Her Majesty's Secret Service) serve to enhance the spectacle and exoticism of the films, increase the tension and suspense of the scene with the juxtaposition of the celebration and the threat, and at the same time help ground the films in a degree of reality. While EON's tweet revealed something of a spoiler, I cannot wait to see how the events of the opening sequence will show the Day of the Dead.
Reference
World Party: The Rough Guide to the World's Best Festivals, London (2007)
Sunday 15 March 2015
BOND: An Unauthorised Parody, by Gavin Robertson - a review
Recently Gavin Robertson's one-man play, BOND: An Unauthorised Parody, came to Holton village hall in Oxfordshire. Being fairly local, I was able to join the audience and see what was a clever, amusing and affectionate pastiche of the Bond films.
The performance began inevitably with the gun barrel. Dark-suited Gavin Robertson assumed the classic pose, turned towards the audience at the sound of a gun firing, and stepped through a minimalist set of three six-foot rectangular frames to launch into a sequence of dancing women and leaping Bonds so familiar from Maurice Binder's titles, all brilliantly suggested by Robertson's physicality.
The plot concerns a threat to the lives of British agents posed by a silky-voiced, cat-stroking villain. Remind you of anyone? Yes, I thought that too, but things aren't always what they seem. An aged, out-of-shape Bond – a standard trope in Bond parodies – is summoned, rather reluctantly, by his chief (clearly M, though never identified as such) and tasked with stopping the villain. As Bond nears his goal – on the way racing to locate and defuse a bomb planted by the villain's henchman, Le Chiffon – he discovers the villain's true identity, and learns that his life is, and always has been, in the villain's hands.
Gavin Robertson pokes fun at many of the standard memes of the Bond films: Bond's flirtatious relationship with his chief's secretary, Bond's suggestively named female companion (Honeydew Melons), Q's workshop, a trick cigarette, Oddjob's hat, the villain's lair, the random appearance of Felix Leiter, the over-elaborate attempt to kill Bond. The Bond references come thick and fast, but there is also room for nods to other film series, among them Mission: Impossible, Rocky and Back to the Future.
If there was a flaw, it's that the play was so fast-moving and the plotting so intricate – Robertson's use of the three frames to create different scenes was ingenious – that the audience had to work hard to keep up. There weren't many guffaws or chortles, but audience members were probably concentrating too hard to laugh. The play was funny, but like any comedy, the laughs would no doubt come with repeated viewings.
The characterisation was very impressive. Gavin Robertson effortlessly switched from character to character and succeeded in making each character as individual as if they had been played by different actors, except in one case, and even then it's part of a joke.
If BOND: An Unauthorised Parody is coming to a venue near you, I suggest you see it, ideally more than once. If you can't see it, then fortunately the script is available to buy from Amazon.
The performance began inevitably with the gun barrel. Dark-suited Gavin Robertson assumed the classic pose, turned towards the audience at the sound of a gun firing, and stepped through a minimalist set of three six-foot rectangular frames to launch into a sequence of dancing women and leaping Bonds so familiar from Maurice Binder's titles, all brilliantly suggested by Robertson's physicality.
The plot concerns a threat to the lives of British agents posed by a silky-voiced, cat-stroking villain. Remind you of anyone? Yes, I thought that too, but things aren't always what they seem. An aged, out-of-shape Bond – a standard trope in Bond parodies – is summoned, rather reluctantly, by his chief (clearly M, though never identified as such) and tasked with stopping the villain. As Bond nears his goal – on the way racing to locate and defuse a bomb planted by the villain's henchman, Le Chiffon – he discovers the villain's true identity, and learns that his life is, and always has been, in the villain's hands.
Gavin Robertson pokes fun at many of the standard memes of the Bond films: Bond's flirtatious relationship with his chief's secretary, Bond's suggestively named female companion (Honeydew Melons), Q's workshop, a trick cigarette, Oddjob's hat, the villain's lair, the random appearance of Felix Leiter, the over-elaborate attempt to kill Bond. The Bond references come thick and fast, but there is also room for nods to other film series, among them Mission: Impossible, Rocky and Back to the Future.
If there was a flaw, it's that the play was so fast-moving and the plotting so intricate – Robertson's use of the three frames to create different scenes was ingenious – that the audience had to work hard to keep up. There weren't many guffaws or chortles, but audience members were probably concentrating too hard to laugh. The play was funny, but like any comedy, the laughs would no doubt come with repeated viewings.
The characterisation was very impressive. Gavin Robertson effortlessly switched from character to character and succeeded in making each character as individual as if they had been played by different actors, except in one case, and even then it's part of a joke.
If BOND: An Unauthorised Parody is coming to a venue near you, I suggest you see it, ideally more than once. If you can't see it, then fortunately the script is available to buy from Amazon.
Per Fine Ounce, by Peter Vollmer - a review
What could have been the first continuation James Bond novel - Per Fine Ounce, by Geoffrey Jenkins - has almost mythic status among Bond fans, owing largely to the fact that the manuscript, which was rejected by Glidrose Productions in 1967, is said to contain ideas by Ian Fleming and that no trace of the book, long since lost apart from four pages, has come to light.
While the search for the missing book goes on, South African writer Peter Vollmer has taken up the challenge of writing a thriller inspired by Per Fine Ounce. Unlike the original, however, this version is a continuation novel of Geoffrey Jenkins' own literary hero, Geoffrey Peace.
Is the book any good? Click here to read my review on the Artistic Licence Renewed website, where there's also a very informative interview with author Peter Vollmer.
While the search for the missing book goes on, South African writer Peter Vollmer has taken up the challenge of writing a thriller inspired by Per Fine Ounce. Unlike the original, however, this version is a continuation novel of Geoffrey Jenkins' own literary hero, Geoffrey Peace.
Is the book any good? Click here to read my review on the Artistic Licence Renewed website, where there's also a very informative interview with author Peter Vollmer.
Sunday 8 March 2015
Chitty Chitty Bang Bang: from film to book
I popped into a charity shop (thrift store) the other week and saw an audio book version of Ian Fleming's Chitty Chitty Bang Bang. I can't remember the last time I listened to an audio cassette, but I had to buy it, as I couldn't leave a Fleming-related object forlorn on the shelf. Interestingly, the audio book was read by Lionel Jeffries, who played Grandpa in the 1968 film version. Another point of interest was the inlay card, which showed a drawing of the magical car. The drawing was clearly inspired, not by John Burningham's illustrations that accompanied the original publication of the children's book, but by the car that appeared in the film.
That Lionel Jeffries narrates the audio book (published in 1982) is curious given that his character in the film, Grandpa Potts, doesn't appear in Fleming's story. Indeed, if Roald Dahl, who wrote the screenplay, had stuck more closely to his first draft, then Lionel Jeffries might not have appeared in the film at all; Roald Dahl wrote the character of Grandpa into the second draft.
As for the image on the inlay card, the illustration doesn't precisely copy the film car (designed by Ken Adam), but the essential traits or memes of that car are there: the passenger section that re-uses a wooden boat, the long silver cylindrical (or slightly cone-shaped) bonnet secured with a leather strap, the gold-rimmed radiator grille and gold headlamps, and the red-and-yellow-striped wings. The Potts family (actually, the Pott family in the book) in the car looks towards the viewer in a similar arrangement to that shown on the film posters and other publicity material, the only difference being that the family on the inlay card isn't waving. In other respects, however, the families are identical, even down to the clothes.
It's a similar case with other editions of the novel. In 1968, Collins published a young readers' edition of the book in its 'Beginner Books' series (which includes some Dr Seuss classics). The story was Fleming's, but the car was that of the film. This is not particularly surprising; the film had just been released and Cubby Broccoli's Warfield Productions, which made the film, co-owned the copyright to the edition.
More recently, the illustrations of Chitty Chitty Bang Bang accompanying an edition published by Galaxy in 2002 looked to the film, giving the car a cone-shaped bonnet, the same wing arrangement as Ken Adam's design, and a boat-derived passenger section.
The boat-derived passenger section is also seen on the Chitty that appears on the front cover of a 2005 edition published in the US by Yearling.
Think of Chitty Chitty Bang Bang, and chances are that the car designed for the 1968 film will spring rapidly to mind. It seems that artists illustrating editions of Ian Fleming's story have been no less susceptible to the influence of the film car, whose attributes have repeatedly found expression in subsequent artwork. However, as Chitty Chitty Bang Bang finds new readers with Frank Cottrell Boyce's sequels to Fleming's original book, it will be interesting to see whether Joe Berger's illustrations, which owe more to Burningham than Broccoli, change people's perceptions of the magical car.
That Lionel Jeffries narrates the audio book (published in 1982) is curious given that his character in the film, Grandpa Potts, doesn't appear in Fleming's story. Indeed, if Roald Dahl, who wrote the screenplay, had stuck more closely to his first draft, then Lionel Jeffries might not have appeared in the film at all; Roald Dahl wrote the character of Grandpa into the second draft.
As for the image on the inlay card, the illustration doesn't precisely copy the film car (designed by Ken Adam), but the essential traits or memes of that car are there: the passenger section that re-uses a wooden boat, the long silver cylindrical (or slightly cone-shaped) bonnet secured with a leather strap, the gold-rimmed radiator grille and gold headlamps, and the red-and-yellow-striped wings. The Potts family (actually, the Pott family in the book) in the car looks towards the viewer in a similar arrangement to that shown on the film posters and other publicity material, the only difference being that the family on the inlay card isn't waving. In other respects, however, the families are identical, even down to the clothes.
Covers from the audio book (left) and the 1968 novelisation |
Chitty as shown in Collins' Beginner Books edition |
Chitty in the 2002 Galaxy edition |
Chitty,Yearling edition (2005) |
Sunday 1 March 2015
Spectre or SPECTRE?
How should we write the name of the 24th James Bond film? That's easy, surely: SPECTRE (that is, entirely upper case letters). That's how the name was revealed at the official launch of the film in December last year and expressed on the teaser poster. And yet, read any report about the production of the film in the printed or online media and you will invariably see the name given as Spectre. Which is correct? Is there a distinction to be made? Does it matter how the name is written? Let's consider the evidence.
Dealing with the obvious point first, SPECTRE is an acronym, standing, of course, for 'The Special Executive for Counterintelligence, Terrorism, Revenge, and Extortion'. This is the precise form given in the first edition of Thunderball (1961)), and throughout the book, SPECTRE is capitalised.
Perhaps being used to seeing the name shown in this form after reading and re-reading the Bond books countless times, I have also tended to capitalise the acronym in my blog posts and tweets, and in that I'm in good company. The official James Bond 007 website gives the name in capitals, as do leading websites devoted to James Bond films, among them MI6: The Home of James Bond 007, The James Bond Dossier, CommanderBond.net, The James Bond International Fan Club, and The Spy Command.
In contrast, the name of film is often shown in the UK press and other media outlets with only the initial letter capitalised. Empire Magazine gives the title as Spectre in its special feature on the film in its current issue, and this was the form given in last week's features on Monica Bellucci in the 'Style' section of The Sunday Times and the 'Event' section of The Mail on Sunday. The Telegraph, The Daily Express, The Guardian and the BBC news website also use this form. The Metro printed the title as 'The Spectre' on 19th February, but given the definite article in the acronym's expansion in Thunderball, I'm not sure whether the editors of that paper were not technically correct!
So who's right? Is it Spectre or SPECTRE? Well, it depends. From a grammatical point of view, the former tends to be preferred. According to Oxford University Press (publisher of the Oxford English Dictionary), “acronyms which are pronounced like words...tend to behave like words,” being entirely or partially lower case (eg Unesco, radar, Aids, Nato, Nasa). The BBC style guide offers the same advice, and probably other media organisations take a similar view. On that basis, we should be writing the name of the 24th Bond film as Spectre.
But go to the official websites of Unesco, Nato and Nasa and you will find that the acronyms are fully capitalised. From a corporate perspective, then, we should opt for SPECTRE. (Not being members of SPECTRE, we perhaps needn't worry about this, but a legal statement by LEGO advising people of the proper use of the word LEGO – Legos is discouraged – shows how sensitive corporations and organisations are to brand consistency and protection.)
Empire magazine makes an interesting distinction. In its feature, the name of the film is Spectre, but the organisation is SPECTRE. This approach seems a little fussy, and considering the arguments, I'm minded to adopt the Oxford and BBC style. On the other hand, people tend to be influenced by the behaviours of those around them, and no doubt I'm just as susceptible to this phenomenon (that is after all how aspects of culture – memes – are passed on and spread). My frequent visits to Bond-related sites or reading of Bond-related publications suggest that I am likely to stick with SPECTRE. But this could change if a wider consensus for Spectre emerges!
It seems, then, that there is no right or wrong. So long as the film is being talked and written about, creating interest and a buzz, it surely doesn't matter whether the name is Spectre or SPECTRE.
Dealing with the obvious point first, SPECTRE is an acronym, standing, of course, for 'The Special Executive for Counterintelligence, Terrorism, Revenge, and Extortion'. This is the precise form given in the first edition of Thunderball (1961)), and throughout the book, SPECTRE is capitalised.
Perhaps being used to seeing the name shown in this form after reading and re-reading the Bond books countless times, I have also tended to capitalise the acronym in my blog posts and tweets, and in that I'm in good company. The official James Bond 007 website gives the name in capitals, as do leading websites devoted to James Bond films, among them MI6: The Home of James Bond 007, The James Bond Dossier, CommanderBond.net, The James Bond International Fan Club, and The Spy Command.
In contrast, the name of film is often shown in the UK press and other media outlets with only the initial letter capitalised. Empire Magazine gives the title as Spectre in its special feature on the film in its current issue, and this was the form given in last week's features on Monica Bellucci in the 'Style' section of The Sunday Times and the 'Event' section of The Mail on Sunday. The Telegraph, The Daily Express, The Guardian and the BBC news website also use this form. The Metro printed the title as 'The Spectre' on 19th February, but given the definite article in the acronym's expansion in Thunderball, I'm not sure whether the editors of that paper were not technically correct!
So who's right? Is it Spectre or SPECTRE? Well, it depends. From a grammatical point of view, the former tends to be preferred. According to Oxford University Press (publisher of the Oxford English Dictionary), “acronyms which are pronounced like words...tend to behave like words,” being entirely or partially lower case (eg Unesco, radar, Aids, Nato, Nasa). The BBC style guide offers the same advice, and probably other media organisations take a similar view. On that basis, we should be writing the name of the 24th Bond film as Spectre.
But go to the official websites of Unesco, Nato and Nasa and you will find that the acronyms are fully capitalised. From a corporate perspective, then, we should opt for SPECTRE. (Not being members of SPECTRE, we perhaps needn't worry about this, but a legal statement by LEGO advising people of the proper use of the word LEGO – Legos is discouraged – shows how sensitive corporations and organisations are to brand consistency and protection.)
Empire magazine makes an interesting distinction. In its feature, the name of the film is Spectre, but the organisation is SPECTRE. This approach seems a little fussy, and considering the arguments, I'm minded to adopt the Oxford and BBC style. On the other hand, people tend to be influenced by the behaviours of those around them, and no doubt I'm just as susceptible to this phenomenon (that is after all how aspects of culture – memes – are passed on and spread). My frequent visits to Bond-related sites or reading of Bond-related publications suggest that I am likely to stick with SPECTRE. But this could change if a wider consensus for Spectre emerges!
It seems, then, that there is no right or wrong. So long as the film is being talked and written about, creating interest and a buzz, it surely doesn't matter whether the name is Spectre or SPECTRE.
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